Google Adwords in Internet Marketing

Google Adwords is becoming as attractive to major brands as it has been to small and mid-sized businesses. This is shown by Google’s breakdown of its top advertisers, recently supplied to Advertising Age.  According to this article, in June 2010 Google’s advertisers and their spending on Adwords were:
AT&T Mobile: $8.08 million
Apollo Group: $6.67 million
Expedia: $5.95 million
Amazon: $5.85 million
eBay: $4.25 million
BP Corporation: $3.59 million
Hotels.com: $3.30 million
JC Penney: $2.46 million
Living Social: $2.29 million
ADT Security: $2.19 million
Additionally, those spending more than $1 million totaled 47, a half million to $1 million were 71 and between $100,000 and $500,000 were 357, showing major corporations have taken to Internet Marketing.

Individually, no one advertiser counted for more than 1% of Google’s revenues in June 2010, with the top ten just 5% of revenues for the month. As such, no one advertiser or group of advertisers can demand special treatment in ad deals. However Google may have other reasons for concern.

Facebook and Its Shadow Across Google’s Page

Here’s the list of the top 15 Facebook pages recorded on September 27, 2010.
Texas Hold’em Poker: 24,106,043
Michael Jackson: 20,459,395
Facebook: 19,536,135
Lady Gaga: 18,740,031
Family Guy: 17,769,141
Vin Diesel: 15,775,225
The Twilight Saga: 14,497,536
Eminem: 14,265,457
Starbucks: 14,160,109
House: 14,135,594
YouTube: 14,112,387
Mafia Wars: 14,033,089
Megan Fox: 13,903,781
Barack Obama: 13,867,723
South Park: 13,382,111

The Top 15 U.S. Web Properties for August 2010

Yahoo has usurped Google as the most visited destination online according to ComScore’s ranking of the most popular web properties in the U.S.. To show this, here is the list of the top 15 U.S. web properties for August 2010 in terms of unique visitors (in thousands):
Yahoo! Sites 179,002
Google Sites 178,782
Microsoft Sites 165,271
FACEBOOK.COM 148,048
AOL, Inc. 107,165
Glam Media 97,948
Ask Network 88,281
Turner Network 84,541
Viacom Digital 81,456
Fox Interactive Media 80,210
Amazon Sites 79,188
CBS Interactive 79,062
Wikimedia Foundation Sites 73,685
eBay 69,500
Apple Inc. 69,383
For more perspective, Bank of America comes in at 24,986.

The current financial conditions have made it difficult for business to maintain an optimistic outlook in North America. The relatively low cost of Internet Marketing draws new users. Some of the reported figures are: Internet Marketing technology appealed to 39% of small businesses who considered it to be important to their business, online advertising was used by 26 percent which was more than other businesses ; and social media was a major factor in profit planning of 72 percent of those reporting.
Thus Internet Marketing can be seen to be a positive factor in helping small business lead the resurgence of financial growth in these difficult times. To comment on the above please check out our website at: www.onlineachievers.com. We make Internet Marketing pay!

With .com domains becoming more difficult to acquire, the .co extension has been introduced to alleviate this problem . Its reception has been a resounding success with .co registrations reaching 500,000 in just two months since the .co extension was launched to the public.
 The top ten countries in terms of their percentage of .co registrations are as follows:
 United States: 37 percent
United Kingdom: 17 percent
Colombia: 12 percent
Australia: 4 percent
Canada: 4 percent
Germany: 3 percent
India: 2 percent
China: 2 percent
France: 2 percent
Poland: 2 percent
The .co domain extension is also proving valuable in the domain name aftermarket. Some recent auction sales include:
 Mesothelioma.co: sold for $76,000;
Insure.co: for $60,000;
DuiAttorney.co: for $44,500;
Slots.co: for $41,000;
Aspen.co: for $22,500;
Vehicles.co: for $18,500;
Sites.co: for $15,500; and
UsedCars.co: for $14,000.
More stats to come later. Please keep visiting www.onlineachievers.com to keep posted. Thanks to A. Johnson for her assistance with this .co blog.

Statistics Canada has just released figures showing that 40% of Canadians placed more than 95 million worth of orders on the Internet in 2009. This compares to about 32% of Canadians placing about 70 million orders in 2007. (The above numbers and those which follow refer to the consumer market only.)

This put the relative value of orders in 2009 at 15.1 billion dollars as compared to 12.8 billion dollars in 2007. Included in these figures are that 51% of Canadians aged 16 to 34 purchased at least one product in 2009.The most common purchases were travel services, concert tickets, books, magazines, clothing, jewelry and accessories. “The Internet compliments traditional retail for certain categories such as consumer electronics, (cameras and DVD players), appliances and furniture, as well as clothing, jewellry and accessories” the report stated.

The top 25% of Internet shoppers accounted for more than 50% of all online purchases. They also accounted for nearly 80% of the total sales value by spending $4200.00 on average.
Canadians went window shopping more in 2009, sending more than 50% growth researching a purchase. Nearly 70% of window shoppers completed their purcases using the Internet.

These numbers support our thesis that Internet shopping is becoming a growing force with Canadian shoppers. Newspapers are thinner, white pages (phone books) are disappearing and yellow pages are losing their pulling power. Why? The Internet and the effects of Internet Marketing.

While more Canadians are shopping on the Internet, credit card security remains a important concern. A significant number, nearly half of all Canadians had some reservations about using credit cards to make online purchases, while a majority of 84% of Canadian customers paid for their purchases when placing orders.

For more on Internet Marketing, please visit www.onlineachievers.com.

Part 1 explained how Online Achievers came into being. This part will attempt to clear away some of the fog concerning the basics of Internet Marketing.
So you have a website! Just finished? Good. Now take a blank piece of paper and with a sharp pencil put a small dot somewhere near the center of the page. This dot represents your website while all the surrounding page represents the Internet. In this illustration the size of your website is greatly exaggerated.
Does your dot feel lonely and neglected? It should. Only you know that it is exists and so far you haven’t told anyone about it. As a remedy, you tell Google and the other search engines that you are open for business. Then you wait and wait and wait some more for even one visitor. You are still just a teeny dot in the middle of an unmarked page.
Sure, the search engines will eventually come. But they don’t announce their visit or even ring a door bell. They will come, take pictures of your site, then leave. Then they will, like you, begin to wait and wait and wait some more for you to make your next move.
Not a very productive scenario is it? So let’s suppose you get some advice on writing and publishing an article or two. These are very positive steps. Each time you create an addition or alteration to your website, the search engines will return to record the changes, then leave again. And so the cycle repeats and repeats with more waiting. And you?
You are still waiting for some or a visitor or two. You are wondering why none come. Each time the search engine crawler visits your site any changes are recorded and sent back to its home computer. There the information is compiled and rated. The rating is very competitive in nature. Let’s suppose your website is rated 20124. This means that there are that many websites on the Internet which out rank yours, that many who come closer to meeting Google’s criteria for the best website.
To get in on the generic or free traffic given out by a search engine in answer to a searcher’s query, your website may have to have a rating of 10 or less. Wow! Lots more work! There will be more information coming in Part 3.

Why me? Because after several years of carefully sticking my toe in then backing away from Internet Marketing waters, I have decided to take the plunge and get all wet. Previously there was always something wrong in my appraisal of the situation. My in box was always filled with e-mails extolling the latest and greatest snake oil which if rubbed on or even ingested would make me rich overnight on autopilot. They promised untold riches coming in with such unstoppable frequency that I might have to consider outsourcing the daily bank deposit run. My biggest future problem would be planning my unending vacations, huge house and exotic car purchases.
I even purchased some of their offerings. I applied their instructions. Then I waited and waited some more. The nuisance e-mails kept coming and some phone calls were added too. More promises of more snake oil, only newer and better. For me personally only more and more waiting for the orders which were supposed to be flowing in but never came.
I didn’t really want to become a snake oil salesman. I wanted to help, to become a part of the solution, not be a major part, or maybe the whole problem. One of life’s lessons which I have learned is that when resolving a problem, deal with the problem not a symptom. Treating a symptom always manifests itself by a repeated reoccurrence of the symptom whereas treating the problem makes for a more permanent satisfactory solution.
I have equated the never ending supply of nuisance e-mails to them being a symptom. My desire for being a part of the solution wasn’t to be found in the majority of e-mails received. I needed to start a regular business in order to fulfill my desire. I could still use my knowledge of the Internet. The light bulb which has suddenly glittered over my head lit the way for me to become a consultant and helper to certain businesses. These businesses are steeped in knowledge about their particular niches but might well be lacking in awareness about the fundamentals and benefits of the Internet. After discussing the potential and reaching an amicable agreement on our individual roles, we would apply the many benefits of Internet Marketing to their everyday endeavors for our mutual benefit! On that basis www.onlineacievers.com was formed.