Part 1 explained how Online Achievers came into being. This part will attempt to clear away some of the fog concerning the basics of Internet Marketing.
So you have a website! Just finished? Good. Now take a blank piece of paper and with a sharp pencil put a small dot somewhere near the center of the page. This dot represents your website while all the surrounding page represents the Internet. In this illustration the size of your website is greatly exaggerated.
Does your dot feel lonely and neglected? It should. Only you know that it is exists and so far you haven’t told anyone about it. As a remedy, you tell Google and the other search engines that you are open for business. Then you wait and wait and wait some more for even one visitor. You are still just a teeny dot in the middle of an unmarked page.
Sure, the search engines will eventually come. But they don’t announce their visit or even ring a door bell. They will come, take pictures of your site, then leave. Then they will, like you, begin to wait and wait and wait some more for you to make your next move.
Not a very productive scenario is it? So let’s suppose you get some advice on writing and publishing an article or two. These are very positive steps. Each time you create an addition or alteration to your website, the search engines will return to record the changes, then leave again. And so the cycle repeats and repeats with more waiting. And you?
You are still waiting for some or a visitor or two. You are wondering why none come. Each time the search engine crawler visits your site any changes are recorded and sent back to its home computer. There the information is compiled and rated. The rating is very competitive in nature. Let’s suppose your website is rated 20124. This means that there are that many websites on the Internet which out rank yours, that many who come closer to meeting Google’s criteria for the best website.
To get in on the generic or free traffic given out by a search engine in answer to a searcher’s query, your website may have to have a rating of 10 or less. Wow! Lots more work! There will be more information coming in Part 3.