Statistics Canada has just released figures showing that 40% of Canadians placed more than 95 million worth of orders on the Internet in 2009. This compares to about 32% of Canadians placing about 70 million orders in 2007. (The above numbers and those which follow refer to the consumer market only.)
This put the relative value of orders in 2009 at 15.1 billion dollars as compared to 12.8 billion dollars in 2007. Included in these figures are that 51% of Canadians aged 16 to 34 purchased at least one product in 2009.The most common purchases were travel services, concert tickets, books, magazines, clothing, jewelry and accessories. “The Internet compliments traditional retail for certain categories such as consumer electronics, (cameras and DVD players), appliances and furniture, as well as clothing, jewellry and accessories” the report stated.
The top 25% of Internet shoppers accounted for more than 50% of all online purchases. They also accounted for nearly 80% of the total sales value by spending $4200.00 on average.
Canadians went window shopping more in 2009, sending more than 50% growth researching a purchase. Nearly 70% of window shoppers completed their purcases using the Internet.
These numbers support our thesis that Internet shopping is becoming a growing force with Canadian shoppers. Newspapers are thinner, white pages (phone books) are disappearing and yellow pages are losing their pulling power. Why? The Internet and the effects of Internet Marketing.
While more Canadians are shopping on the Internet, credit card security remains a important concern. A significant number, nearly half of all Canadians had some reservations about using credit cards to make online purchases, while a majority of 84% of Canadian customers paid for their purchases when placing orders.