More General Internet Marketing Information

Google Adwords in Internet Marketing

Google Adwords is becoming as attractive to major brands as it has been to small and mid-sized businesses. This is shown by Google’s breakdown of its top advertisers, recently supplied to Advertising Age.  According to this article, in June 2010 Google’s advertisers and their spending on Adwords were:
AT&T Mobile: $8.08 million
Apollo Group: $6.67 million
Expedia: $5.95 million
Amazon: $5.85 million
eBay: $4.25 million
BP Corporation: $3.59 million $3.30 million
JC Penney: $2.46 million
Living Social: $2.29 million
ADT Security: $2.19 million
Additionally, those spending more than $1 million totaled 47, a half million to $1 million were 71 and between $100,000 and $500,000 were 357, showing major corporations have taken to Internet Marketing.

Individually, no one advertiser counted for more than 1% of Google’s revenues in June 2010, with the top ten just 5% of revenues for the month. As such, no one advertiser or group of advertisers can demand special treatment in ad deals. However Google may have other reasons for concern.

Facebook and Its Shadow Across Google’s Page

Here’s the list of the top 15 Facebook pages recorded on September 27, 2010.
Texas Hold’em Poker: 24,106,043
Michael Jackson: 20,459,395
Facebook: 19,536,135
Lady Gaga: 18,740,031
Family Guy: 17,769,141
Vin Diesel: 15,775,225
The Twilight Saga: 14,497,536
Eminem: 14,265,457
Starbucks: 14,160,109
House: 14,135,594
YouTube: 14,112,387
Mafia Wars: 14,033,089
Megan Fox: 13,903,781
Barack Obama: 13,867,723
South Park: 13,382,111

The Top 15 U.S. Web Properties for August 2010

Yahoo has usurped Google as the most visited destination online according to ComScore’s ranking of the most popular web properties in the U.S.. To show this, here is the list of the top 15 U.S. web properties for August 2010 in terms of unique visitors (in thousands):
Yahoo! Sites 179,002
Google Sites 178,782
Microsoft Sites 165,271
AOL, Inc. 107,165
Glam Media 97,948
Ask Network 88,281
Turner Network 84,541
Viacom Digital 81,456
Fox Interactive Media 80,210
Amazon Sites 79,188
CBS Interactive 79,062
Wikimedia Foundation Sites 73,685
eBay 69,500
Apple Inc. 69,383
For more perspective, Bank of America comes in at 24,986.

The current financial conditions have made it difficult for business to maintain an optimistic outlook in North America. The relatively low cost of Internet Marketing draws new users. Some of the reported figures are: Internet Marketing technology appealed to 39% of small businesses who considered it to be important to their business, online advertising was used by 26 percent which was more than other businesses ; and social media was a major factor in profit planning of 72 percent of those reporting.
Thus Internet Marketing can be seen to be a positive factor in helping small business lead the resurgence of financial growth in these difficult times. To comment on the above please check out our website at: We make Internet Marketing pay!

Interesting Effects of the .co Introduction

With .com domains becoming more difficult to acquire, the .co extension has been introduced to alleviate this problem . Its reception has been a resounding success with .co registrations reaching 500,000 in just two months since the .co extension was launched to the public.
 The top ten countries in terms of their percentage of .co registrations are as follows:
 United States: 37 percent
United Kingdom: 17 percent
Colombia: 12 percent
Australia: 4 percent
Canada: 4 percent
Germany: 3 percent
India: 2 percent
China: 2 percent
France: 2 percent
Poland: 2 percent
The .co domain extension is also proving valuable in the domain name aftermarket. Some recent auction sales include: sold for $76,000; for $60,000; for $44,500; for $41,000; for $22,500; for $18,500; for $15,500; and for $14,000.
More stats to come later. Please keep visiting to keep posted. Thanks to A. Johnson for her assistance with this .co blog.

More Canadians Are Doing More Shopping on The Internet

Statistics Canada has just released figures showing that 40% of Canadians placed more than 95 million worth of orders on the Internet in 2009. This compares to about 32% of Canadians placing about 70 million orders in 2007. (The above numbers and those which follow refer to the consumer market only.)

This put the relative value of orders in 2009 at 15.1 billion dollars as compared to 12.8 billion dollars in 2007. Included in these figures are that 51% of Canadians aged 16 to 34 purchased at least one product in 2009.The most common purchases were travel services, concert tickets, books, magazines, clothing, jewelry and accessories. “The Internet compliments traditional retail for certain categories such as consumer electronics, (cameras and DVD players), appliances and furniture, as well as clothing, jewellry and accessories” the report stated.

The top 25% of Internet shoppers accounted for more than 50% of all online purchases. They also accounted for nearly 80% of the total sales value by spending $4200.00 on average.
Canadians went window shopping more in 2009, sending more than 50% growth researching a purchase. Nearly 70% of window shoppers completed their purcases using the Internet.

These numbers support our thesis that Internet shopping is becoming a growing force with Canadian shoppers. Newspapers are thinner, white pages (phone books) are disappearing and yellow pages are losing their pulling power. Why? The Internet and the effects of Internet Marketing.

While more Canadians are shopping on the Internet, credit card security remains a important concern. A significant number, nearly half of all Canadians had some reservations about using credit cards to make online purchases, while a majority of 84% of Canadian customers paid for their purchases when placing orders.

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